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Zasha K
Nov 174 min read

Global Beauty Rituals

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Global beauty rituals not only reflect the aesthetic values of different regions but also serve as a testament to the diverse approaches we take toward self-care and beauty. From the skincare regimens of South Korea to the age-old traditions of Indian Ayurveda, beauty rituals offer insights into the values, resources, and environmental elements of their respective cultures.


Traditional is Always Good


In South Korea, the 10-step skincare routine has achieved almost cult status. This ritual emphasizes prevention and hydration, often incorporating ingredients like snail mucin and green tea. The nature of this regimen speaks volumes about the Korean ethos of perfection and self-dedication. Each step is considered a form of self-love, creating a meditative experience that goes beyond mere beauty.

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Conversely, the beauty rituals of India are often based on Ayurveda, an ancient system that harmonizes body, mind, and spirit. Here, beauty is not confined to the skin but encompasses holistic well-being. Ingredients like turmeric, medicinal oils, and rosewater are commonly used, with rituals often involving practices like henna application or oil massages that stimulate circulation.

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In Japan, the concept of 'wabi-sabi'—finding beauty in imperfection—shapes the country's beauty rituals. It's characterized by a minimalism approach, with an emphasis on natural ingredients and simplicity. The Japanese skincare routine often includes formulations with rice bran and matcha, focusing on gentle cleansing and hydration.

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In Brazil, the influence of Afro-Brazilian culture has shaped a beauty ritual that celebrates diverse hair textures and skin tones. Here, beauty is a celebration of identity and self-expression. The use of natural oils and butters, such as coconut and Shea, reflects a connection to the land and its resources.

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Exploring New Global Beauty Rituals


These rituals reflect a blend of tradition and innovation, as cultures around the globe adapt their practices to address contemporary needs while honoring their heritage.


Take, for instance, the rise of “clean beauty” rituals that have gained traction across North America and Europe. With a focus on transparency, these practices encourage consumers to scrutinize the contents of their beauty products. Brands are increasingly turning to nature, harnessing the power of botanical extracts and organic compounds.

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Meanwhile, the resurgence of ancient practices like gua sha and facial cupping from traditional Chinese medicine has found a new home in modern beauty routines. These techniques, once reserved for skilled practitioners, are now household staples, thanks to social media influencers and viral trends. Gua sha promotes lymphatic drainage and boosts circulation, offering both aesthetic benefits and a moment of relaxation.

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The global embrace of the “curly girl method” reflects a cultural shift towards celebrating natural hair texture. This method emphasizes hydration, curl definition, and the rejection of harsh chemicals. As more people share their textured hair journeys online, the beauty industry is forced to diversify its products and to cater to different hair types.

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Additionally, technology has transformed the way beauty is approached. The practical innovations provide personalized experiences and enable consumers to explore products tailored to their features and preferences. Anyone with an internet connection can access tutorials, tips, and tricks, democratizing beauty knowledge and fostering a global community.


These rituals invite us to explore and appreciate the diverse perspectives on beauty. They challenge us to rethink our own practices and values, encouraging a more inclusive and holistic approach that honors individuality and cultural heritage. Ultimately, the beauty landscape is flourishing with diverse practices that celebrate authenticity, encourage connection, and inspire self-love.


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